When you are growing your photography business, there is a lot you are doing to attract more clients, whether you are running promos or putting endless hours into your social media page. The best thing you can be doing, however, is focusing on building up the blog section of your website. Not only does this help you become more relatable to your clients, but it also gives you a way to drive more local traffic straight to your website. Essentially, it’s a handy way to market yourself to the people most likely to use your services. But let’s be real. There’s a good chance you don’t want to spend all that time focusing on writing tedious posts. Look, we get it. In fact, that’s why we started Rokee and Co in the first place: to outsource blog writing!
As SEO bloggers for photographers, helping people organically grow their business is our biggest passion. If you have been thinking about giving your website some TLC, here are some signs that it’s time to outsource your blog!
Discover The Signs That It’s Time to Outsource Blog Writing
You’re Overwhelmed With The Work You Have to Do for Your Business
When you are a photographer, your work doesn’t end once the shutter snaps. We started out as photographers ourselves, and we know just how many hours go into each and every shoot. It’s not just planning the sessions and editing the pictures. It’s culling the photo loads, creating finished gallery pieces, reaching out to new clients, helping people figure out outfits, and so on and so forth. Your work pretty much never ends, and there’s a good chance you don’t want to take on yet another task!
When you outsource your blog, you are letting someone else take over the reins so you can use that limited energy for the things that matter more to you. You don’t have to worry about wasting time figuring out all the topics or going through your memory to try to remember the rules of writing that your 11th-grade English teacher taught you. We are going to take care of all the tedious work for you. Did you know that the average blog post can take up to three hours to write? When you outsource your blogs, you can trust someone who has the process down to a science so you can spend that time catching up on emails or figuring out your signature style. As a result, you will have a more well-rounded business that continues to reach new clients!
You’re Feeling Burnt Out
Oftentimes, the clients we work with have already created a blog that they’ve been keeping up for months now. The issue? They just can’t do it anymore. Again, you are already doing so much creative work, and burnout can be par for the course. When you throw in marketing, it can really become overwhelming. In order to get more eyes in front of your work, you have to create more content, edit it, put it out there, check out optics, and about a million other things. All of a sudden, the thing that once started out as your passion project becomes an unending pile of tasks that leave you with barely enough time to unwind. Surely there’s a better way, right?
The answer is yes! If you are starting to feel as though you just don’t have the drive to keep up with the marketing end of things, it is okay to reach out and find someone who does. Trust us when we say there are people out there who love to do this for their work.
When you are sitting there trying hard to find the motivation to write a single post, there is someone halfway across the country talking to a friend about how lucky they are to do this as a job. We always encourage our blog clients to view their business as a group outsourcing project. When you outsource the things that are dragging down your business, you are going to be able to find the energy to get back to the things you love. You will also have time to rest and indulge in self-care so you can remember why you started this business in the first place!
Your Current Content Isn’t Seeing Results
So, you have been diligently blogging, but you just aren’t seeing the results you were promised. You have even tried using keyword research and regular posting, and yet, nothing is happening. It happens way more than you think. It might be easy to just dismiss the idea of blogging entirely. So what? It didn’t work for you. At least you tried. But let us tell you right now, there are tried and true ways to get more people to check out your website, and normally, the right company can help you find them.
Think about it this way: you don’t expect someone to do some light research, pick up a camera, and get high-quality pictures. You know that it takes time, experience, and way more trial and error than most people are ready to deal with. At Rokee and Co., we’ve based our entire business on figuring out how to get more traffic to our clients’ sites. We have put in all that blood, sweat, and tears simply so you don’t have to!
When you book our services, we are going to start out by seeing what you have tried in the past and how you can improve it. With most of our clients, this can look like starting from scratch. For others, it might mean taking their existing blogs and sprucing them for optimization. Once we are done, our clients tend to see immediate results including the front page of Google searches!
You’re Not Sure What to Write About For the Best Results
Writer’s block happens to the very best of us, especially if writing wasn’t exactly our forte to start. This is nothing like high school when you were given clear-cut assignments like writing a three-page paper on the symbolism in Grapes of Wrath. This starts with a blank template and trying to figure out what exactly to write about. It can really become overwhelming, and it can lead to poor results for your website.
When you outsource your blog, you are trusting that template with data-minded people who nerd out over the best topics to drive up traffic. We have spent years figuring out what topics work, what topics don’t, and which ones are best not to touch. For us, it’s a science! We aren’t here to write clickbait that gets everybody and their mom on their website. Instead, we are here to write about the topics your dream clientele cares about.
Maybe you are a wedding photographer who adores working with bohemian couples. Or perhaps you are a family photographer who specializes in that polished studio look. When we partner with you, we are going to figure out exactly what you want from your business so we can get to work writing the blog posts that attract the clients most likely to use your services. We can stick with your preferred topics, or we can work with you to expand your site in ways you hadn’t considered. As a result, you can continue to grow your gallery with the sessions you really care about!
You’re Not Sure About the Best Practices for SEO
There is a reason why people spend literal years getting a degree in marketing. SEO can be a tricky thing, and it isn’t the most beginner-friendly topic when you are handling it yourself. It never hurts to bring in the experts so you can divert your attention to your true passions (like the latest elimination from Love Island).
Again, we love studying all the trends that will influence SEO. It’s our entire thing! When we assign our blog posts, we are focusing on the topics that will optimize your results. This goes way beyond basic keyword research and topics. We are looking at things like writing style, ideal word count, and format. Our writers are going to use their expertise to increase your credibility while building up your brand. Our work doesn’t just end once you get your blogs, either. We are on a mission to get you the very best results possible! Because of this, we are going to see how they are performing so we can adjust our methods accordingly. Our work goes beyond basic clicks. We want to ensure you can continue to see results so you can keep growing your business.
You Want Consistency With Your Posts
One of the biggest problems people face when taking a DIY approach to their blogs is the lack of consistency. There are a few things this can entail. First off, let’s chat about the tone across your posts. When you aren’t a natural writer, it can be really hard to capture your tone in your writing. You might find yourself coming across as wooden or try-hard when you just want to seem informative yet conversational. When you outsource your blog, you are going to work with people who are passionate about helping you capture the exact tone you are looking for. That way, what your clients see on your website will be what they get when they meet you in real life.
Additionally (and more importantly), you can get regular output from your website without having to constantly work. One of the best ways you can attract people to your website is through frequent updates that move you up on the Google search results. And if it takes you hours to write each and every post, it is completely unrealistic to expect the level of output necessary to get the best results.
Take a breath and outsource it to the people who do this for their job. They have the time and the knowledge to write the number of posts necessary to drive up numbers. All you will have to do is place an order, and you will get the posts you need without having to grind for hours or set alarms to remind you to update your site. It’s the perfect situation for both you and your company of choice!
You Simply Just Don’t Like to Write
Some people just don’t like to write, and that is so valid. It can be tedious and annoying as you dig through grammar rules while still trying to read as relatably as possible. There is a good reason why a lot of us abandoned writing assignments once we got that degree! On the other end of the spectrum, there are people who have spent years and years writing every little chance they get. They spent their childhood writing in journals before spending their adulthood sending their essays to publications for no pay. They were the ones who were grinding out there on Tumblr or Blogspot back in the early days of blogging. Essentially, they’re the people who do it all for the love of the game.
At Rokee and Co., we love looking for writers like that. Not only are our writers exceptional at talking about your topic of choice, but they are also thrilled that they are getting to do this for their job! You might not like trying to find your writing style and making posts that feel authentic.
For someone else, figuring out your voice and writing it for you is the greatest creative writing exercise they can ask for! They live for that moment each week when they get new assignments that challenge them to capture, say, the prose of a Texas motherhood photographer or the professionalism of a polished wedding videographer out in Napa. They know how to relay all the information in a way your clients will want to read. If you have the budget for it, why not offload the work to someone who gets excited over this stuff? Just remember, when you book our services, you are saving an exhausted writer from having to come up with an answer at family gatherings when someone asks, “Is there even money in writing, anyway?”
You And Your Business Deserve To Outsource Blog Writing
If you have been looking for your sign to outsource blog writing, here it is! Now, you just need a company that will walk you through the entire process. If you haven’t been able to tell yet, this is exactly why we are here!
Hey there! We’re Haleigh and Jack, owners of Rokee and Co. As SEO bloggers for photographers and photographers ourselves, we are wild about working with clients to help them organically grow their businesses. Want to see how we can boost your traffic? Then let’s chat all about how to outsource your blog writing! Send us a message so we can get to work! And if you aren’t on it already, join our email list below to be the first to hear about our periodic sales and get great tips like these directly to your inbox!
